Factors affecting consumers purchasing decision through e. An individual who is thirsty would definitely not mind spending on soft drinks, packaged water, juice and so on. Internal or psychological factors the buying behaviour of consumers is influenced by a number of internal or psychological factors. Consumer behaviour deals with the study of buying behaviour of consumers.
Psychological factors that influence consumer buying behavior. Key factors influencing online consumer behaviour backed. After the cultural factors in the study of consumer behaviour, the social factors also affect the consumer behaviour. Consumer behavior and factors influencing consumer behavior. Subcultures can include nationalities, religions, racial groups, or groups. These factors include culture, subculture, social class, reference group and family influences. Factors affecting consumer buying behavior factors of. From the early year, peterson 1987 found that socialization which is determined the way of patterns of behaviour or the process by which the person can adopt social roles. The personality of a person, as misunderstood by many, is not just determined by his physical appearance alone.
Consumer behavior the buying behavior of final consumers. Factors that influence consumer purchasing decisions of. A study on factors influencing consumer buying behavior in cosmetic products a,h. Due to impact of various factors, consumers react or respond to marketing programme differently. Sep 02, 2018 social factors affecting consumer buying behavior. It helps them to yield information about how the consumers think, feel and choose their products. The purpose of this study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in iraq.
What trends are affecting the consumer buyer environment. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. This raises ethical issues and is one of the criticisms of marketing and its impact on society. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Enormous studies have been conducted to ascertain the factors affecting consumers online buying behavior.
Cultural factors, social factors, personal factors and psychological factors. The factors are influences significant enough by their force, becoming the reasons for the activity. Factors affecting consumer behavior linkedin slideshare. An understanding of consumer behaviour is essential in planning and programming the marketing system. An improved understanding of consumer behaviour gives policymakers a. The human psychology plays a crucial role in designing the consumers. It is yet to understand what factors influence online shopping decision process. In this study the focus was limited only to social, personal and psychological factors. Comparison between chinese and swedish university students level. These factors are associated with the groups that the individual belongs to, and interacts with. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. In fact this is one major factor that influences consumer behaviour.
Family is a social group and it can be considered the cornerstone of consumers so. Although saudi arabia has the largest and fastest growing ict in the middle east and the online shopping activities in saudi are increasing rapidly, it is still lagging behind the global development. Let us understand the effect of psychological factors on consumer behaviour motivation. The psychological factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. How psychological factors affects consumer behaviour. The factors affecting consumer behaviour uk essays. Tyler berube when it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer. Consumer behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. There are many factors affecting consumer behaviour. Beliefs are the way people think about a particular product or brand, while an attitude is the individuals consistently favorable or unfavorable evaluation, tendency or feeling about a product or brand. Investigating the factors affecting customer purchase activity in retail.
It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. According to anderson 2005 knowledge of consumer behaviour directly affects marketing strategy. In this paper the researcher tries to study different factors affecting consumer behavior and purchasing decisions. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by people as members of a society. A consumers beliefs and attitudes greatly influence the buying decisions that consumer makes. Convention tourism literature face a real problem in terms of a reasonable and reliable theoretical framework of decisionmaking and important influential factors. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. The impact of social factors affecting consumer behaviour. The data employed to analyse the factors influencing. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Factors affecting consumers buying decision in the. Nancy went to a nearby restaurant and ordered pizza for herself. Psychological factors influencing consumer behavior definition. Factors influencing consumer behavior towards online.
A vital part of the marketing process is to understand why a customer or buyer makes a purchase. Cultural factors affecting consumer behaviour culture culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. Factors affecting consumers buying decision in the selection. Factors affecting consumer decision making for purchasing. Like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. What are the factors influencing consumer behavior. Social factors play an essential role in influencing the buying decisions of consumers. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. Cultural factors and buying behaviour solomon 2011 sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Scholars have discussed these factors in different pairs and groups.
The sub factors under personal factor are listed below. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by. These factors are not individualistic,and are external to the individual. Consumer behavior is a controversy subject and challenging that includes individuals and what they buy, why and how to purchase them, marketing and marketing mix of market. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and. External affecting consumer behavior management study hq.
A study on factors influencing consumer buying behavior in. The factors do not affect equally to all the buyers. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Factors influencing consumers decision to purchase food. Abstract the purpose of this study was to explore the factors that affect a typical non. Each culture contains subcultures groups of people with share values.
These all factors jointly shape consumer behaviour. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Consumer behaviour nowadays companies are more concerned on individual consumer behavior. Personal factors affecting consumer purchase decision. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. For the same product, price, promotion, and distribution, their responses differ significantly. Motivation is defined as the drive to satisfy a need. This study intends to identify factors that may affect consumer behavior in saudi arabia while shopping online. A consumer is someone who pays a sum to consume the goods and services sold by an organization.
Thesis for bachelor degree in business administration author. There are several other factors which motivate individuals to purchase products and services. Designing policy to influence consumers european commission. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The factors are causal phenomena possessing an impact force capable of changing consumer behaviour, 1992. To find how consumer buying behavior factors influence. Factors influencing consumer behaviour agricultural journals. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase. How do the roles played by various members of the buying center and the factors that influence them impact business purchases. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Sep 21, 2017 the fff model takes into consideration internal and external factors affecting consumer buying behaviour. The influence of cultural factors on consumer buying behaviour and an application in turkey.
An empirical study of the factors influencing consumer. We need people around to talk to and discuss various issues to reach. The influence of cultural factors on consumer buying. Consumer behavior refers to the selection, purchase and consumption of goods and services for the. Influence of cultural, social and marketing factors on the. Age of a consumer and his life cycle are two most important sub factors under personal. The particular behaviour of selecting a particular retail outlet depends on.
The consumer behaviour or buyer behaviour is influenced by several factors or forces. A new generation of consumers emerged in the mid1960s, with the introduction of internal factors as the basis of the theories. A number of personal factors also influence the consumer behaviour. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan.
This article focuses on the importance of the social factors that drive buyer. The use by consumers of the internet as a means of purchasing products and services seems to have fallen short of expectations that arose. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Psychological factors influencing individual behavior. Pdf the impact of psychological factors on consumer. Characteristics affecting consumer behavior consumer purchases are influenced strongly by. Consumer behavior is the study of the processes involved when individual or groups select. In the above example, hunger was the motivating factor for nancy to purchase pizza. The four most important factors affecting buyers behavior are. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use.
Introductuon like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. External affecting consumer behavior besides the internal factors, external factors also influence consumer behavior. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Psychological and social factors that influence online. Agarwal and karahanna, 2000, moon and kim 2001, torkzadeh and dhillon, 2002.
The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers involvement. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. Various psychological factors influencing individual behavior are briefly explained as follows. According to solomon 2010 a consumer has to go through classical five stages of decisionmaking process such as problem recognition, information search, alternatives evaluation, product choice, and postpurchase evaluation. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume.
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